Prada announces Kim Soo Hyun's replacement, netizens are suddenly worried because of "Prada Curse".
Although they have only known each other for a short time, Prada has boldly "opened up" to a girl.
On the afternoon of April 17, on its social networks, Prada suddenly announced the brand's new Brand Ambassador just 1 month after breaking up with Kim Soo Hyun. The person who made this "big guy" boldly "love again" is none other than Gawon (MEOVV) - a female idol who first attended the brand's fashion show in February this year.
At the end of February, Gawon at Milan Fashion Week F/W 2025 was the most unexpected explosion of the Prada show. The appearance of the female singer born in 2005 when appearing made the public and fashion enthusiasts everywhere admire and praise. Gawon not only did not flinch or hesitate in her first fashion week, but even her figure, height, and luxurious aura exuded the colors of a professional model.
Gawon beautifully balanced Prada's quiet outfit, the MEOVV member's long legs conquered the "hard to swallow" tights, successfully creating a highlight for the whole outfit.
Confidence and pride are the colors that the MEOVV girls all carry in themselves, more or less, but to say that this is the aura of a rookie who has not yet debuted for a year, Gawon is still very impressive.
Recently, MEOVV was also the main character of W Korea magazine, April 2025 issue, the 5 members in addition to the common frame also have their own single covers with sponsorship from different brands that are accompanying each person. Although the time of contact is not long, Prada and Gawon continue to prove that they are a compatible couple, complementing each other to shine. Is the recent incident of former Ambassador Kim Soo Hyun the impetus for Prada to soon give Gawon a title today?
The funny thing is, instead of giving compliments or comments about the new member of the Prada family, netizens, upon hearing the news, just hope that this time the brand will meet the right person, and not have to worry about another awkward situation: "Are you sure about Prada?", "Have you thought it through?", "Have you had your fortune told?", "Will there be any drama?"... a series of questions that are both teasing and worrying from netizens when they see Prada continue to announce an Ambassador.
In December 2024, Kim Soo Hyun was officially named a brand ambassador for Prada. Just a month later, the actor appeared in the front row at the Italian fashion house's Fall/Winter 2025 show at Milan Fashion Week. Now, as scandals erupt and public opinion swirls, the topic of the so-called "Prada Curse" has once again resurfaced. Kim Soo Hyun is the ninth ambassador of the famous Italian label to be embroiled in a personal scandal shortly after signing with the brand.
Back in 2020, Irene was caught in a controversy over her disrespectful behavior towards a senior editor and later had to issue a public apology. Not long after, EXO's Chanyeol was involved in a cheating scandal while serving as Prada's brand ambassador. In January 2021, Prada’s stock dropped 1.7% to $5.96 following Chinese actress Zheng Shuang’s scandal. The brand subsequently terminated their partnership just nine days after announcing her as their ambassador. Similarly, the controversies involving Li Yifeng, Kris Wu, Cai Xukun, Kai Ko, PGOne, and Xuanya have all previously dealt serious blows to Prada's image.
